For the new Providence Kids brand, I had the unique opportunity to lead its creative direction. This project was particularly enjoyable as it allowed me to step outside of the usual Providence brand guidelines. The freedom to experiment with vibrant colors and playful illustrations brought a refreshing and engaging aspect to the brand, making it more appealing to its younger audience.

In addition to the Providence Kids brand, I was also involved in creating branded content for Providence itself. This task involved a packaging project where maintaining the brand's established standards was crucial. The challenge was to ensure that the packaging was not only visually appealing but also coherent and consistent with Providence’s overall brand identity, ensuring that it resonated well with patients and upheld the professional image of the healthcare provider.

These projects allowed me to showcase a versatile range of design skills — from innovative and creative branding for children to strict adherence to established brand guidelines for general patient materials. Each aspect of the project was tailored to enhance the user experience, reflecting Providence’s commitment to high-quality care and patient satisfaction.