I had a blast working on this project for Soar, a private label electronic accessory brand under Prime Brands Group. From logo concept to packaging structure, I was in charge of developing the brand and making sure their products stood out on the shelves.

Collaborating with the marketing and sales teams, we brainstormed and came up with fresh new ideas for packaging designs that would make their licensed products and private label brands pop.

I pitched a couple of different directions to the team, and here are two examples of what we came up with. It was a fun challenge to marry form and function and come up with designs that really showcased the quality of the products.